The New Normal:
3D and Virtual Reality

When coronavirus hit the world by storm, we understood that our lives would never be the same. But how deep did you imagine that this new reality would affect the realm of 3D and virtual reality (VR) technology?

Face this: you are at your home in front of the computer for at least 10h hours per day over 365 days without physical contact with your family and friends. If a fortune-teller had told you something like that in 2019 or even prior, you would have never believed this in your wildest dreams. But the hard truth is that this is the daily life of most people’s new reality—the reality of a world hit by a devastating pandemic.

Yes, my friend. If you are still alive, we are all stuck in this historical moment together. Now, more than ever the virtual world became our everyday interaction and existence. We saw a year passing by diving into the screens of our laptops and smartphones. We cheered, we cried, we prayed, we partied, we worked, we hugged, all virtually. And just like that, the globe learned a different way of living: the new reality is virtual.

As all the markets changed, the fashion industry couldn’t go in a distinct direction. For the first time in history, Paris Fashion Week (PFW) was presented online. To make it happen and maintain the guest’s well-known immersing experiences, brands went all in choosing 3D technology to present their new collections. In the same direction, some showrooms were presented via Virtual Reality (VR) and just like that the virtual market was extended beyond PFW. The scenarios that once seemed completely far away from our reality standpoint, are now becoming our mainstream culture.

Besides the creation of a more realistic and personalized experience, this technology growth solves one of the biggest problems and conflicts prevalent in this segment of commerce. The fashion industry is in the 5th place on the world ranking of global CO2 emissions and the new online era would be the perfect fit for a long-term solution.

And you can ask what’s next? Well, we can only welcome you to this virtual fashion world where reality and unreality will soon be hard to differentiate. From Cardi B’s 3D casual street style dress to online 3D shows in fashion weeks and VR showrooms, that’s a new era. Fasten your belts and bon voyage!